
Sales-Squared


Your Sales Team Sitting On Revenue They're Not Closing?
⬇️
We help B2B sales teams shorten deal cycles and increase conversion rates without adding more tech or hiring more reps.
Real Client Results
- Multiple B2B Industries - Tech, SaaS, Fintech, IT, Energy
- Dozens of Sales Teams Upskilled - 100s of Salespeople Trained
- Conversion Rates Increased by 1.8x - Targets Hit Consistently

We fix the sales problems that are costing B2B companies revenue by...
1. Diagnosing where revenue is leaking.
2. Fixing the sales process.
3. Developing the salespeople.
4. Embedding the behaviours.
5. Increasing win rates.
SURPASSED TARGET OVER
FOLLOWING 2 QUARTERS
“In the six months that followed Scott's training, our team surpassed target across the following two quarters - a very noticeable result of building out an entirely new sales process. The way in which the team now approach client meetings has totally transformed & as a result, prospects are becoming a lot more open & transparent."
(David, CRO Cyber-Security Company)
SALES TRAINING THAT ACTUALLY
MOVES THE NEEDLE
"It was an absolute pleasure working with Scott and I can confidently recommend him as an exceptional sales coach.
His training sessions were a valuable learning experience for new starters & experienced sellers.
If you're looking for sales training that actually moves the needle I can't recommend him enough."
(Tola, VP Sales Fintech Company)
1.8X INCREASE IN
CONVERSION RATES
“Scott worked with my team over 12 weeks & it had an immediate impact with a 1.8x increase in our conversion rates. What sets him apart is his ability to strip sales back to its core with a focus on mindset, behaviour & psychology. Without relying on scripts or surface-level training, he helped my team understand his problem-based approach & how small shifts dramatically improve outcomes."
(Jamie, Sales Leader Tax Advising Firm)

Selling Has Changed.
Has Your Sales Team?
Buyers are far more cautious.
Multiple stakeholders needed for sign-off.
Budgets are tighter.
Decisions scrutinised harder.
Risk-aversion has become the default.
Sticking with the status quo the safest option.
As a result, order values have dropped, sales cycles increased, cost of sale crept up, conversion rates thinned out, revenue down & growth slowed.
Many sales teams are still running a playbook built for a very different buying environment...
and that gap is where targets are missed
& revenue left on the table.

How we move the needle:
Sales² a workable repeatable system
Unlike generic frameworks, this system was built in alignment with EQ, human behaviour, and how to communicate effectively whilst under pressure.
1. Diagnose
2. Qualify
Identifying where revenue is leaking, the gaps across your sales process, and an actionable plan to fix.
Absolute clarity over your ICP. No more wasting time with people who can’t or won't buy. The goal is not to sell to everyone.
3. Discover
Uncovering commercial problems - and the cost of leaving them unresolved. The right questions, delivered at the right time encourage prospects to open up whilst challenging their beliefs & changing perspectives.
4. Lead
Guiding the conversation and driving action without becoming pushy. Making sure you lead in the best interest of both parties.
5. Create Conviction
Highlighting why the cost of inaction is greater than the cost of change. Why you? Why now? Why change? Connecting the value of your proposition in a way prospects can understand.
Clear next step, commitment, close, or a parting of ways. No more ‘let me think about it’. Everything is managed upfront.
6. Move Forward

Sales Diagnostic Call
Book a 30 minute sales diagnostic call to
establish exactly where revenue is leaking.
1. Diagnose
We identify where revenue is leaking.
2. Identify
We establish the underlying causes.
3. Recommend
What needs to change, whether that's with us or not.